You have a solid list of people who’ve purchased tickets to your events in the past. If they do write something for you, encourage them to share that content with their networks. When you see these mentions, share them! Or sponsor a happy hour nearby?Â, Move away from strict marketing messages on your social media platforms and consider content that engages your followers.Â. Perhaps the goal is to give the additional boost to a fund-raising campaign or to increase brand awareness through experiential marketing. Studies have shown that subject lines with lukewarm emotional content are less likely to be opened. Making video and graphics front and centre on your event website. This will guide visitors to the page, but also help search engines know that the page is relevant. Seek out people with vast online influence — celebrities, subject-matter experts, popular bloggers, YouTube stars. , @amandag  @crestodina Don’t get me wrong. For most events, online searches (primarily Google searches) can be expected to drive between 5-10% of ticket purchases or registrations.Â. All Rights Reserved. Promoting your event via email is actually pretty straightforward. Kyle Hillman did a fantastic job of pulling together some great speakers. Once your goals and measurement tools are in place, it’s time to kick off your event marketing plan. Create thoughtful content that positions your event brand as a thought leader – or shows your audience how great a time they could have if they attended.Â, work for you, take a targeted approach to make paid advertising more efficient. “We were just talking about this the other night…” Strong personal connections may lead to better cohesion on the big day. For example, an event for veterinarians in Texas may benefit from a website with a title tag such as “Veterinarian Event in Dallas – PetCon Dallas.”. Really appreciate this. For large events, email once months in advance to announce the speaker lineup and to announce early-bird registration discounts. Co-Founder / Chief Marketing Officer of Orbit Media. If someone shares something on Facebook, thank them on Twitter. Your attendees are your biggest advocates. Great list! Now you can pay them a referral fee to that partner for those registrants. Freyja Conrad, Dig Right In Landscaping Create a standard Powerpoint template and share it with your speakers. You can find more thank you page examples here. Plan to send an event marketing email several times. Some of your registrants may not be subscribed yet. For example, Orbit runs a monthly event called “Wine & Web”. Find events with the same demographics (that aren’t necessarily direct competitors) and team up with them to promote your upcoming event. They can include all kinds of relevant content. I’m going to use it for our own list for trade-shows as a lot are very helpful. To find out more about the ticket-buying process of event-goers, check out our guide on, 5 Tips on How to Get Started With Facebook Advertising, How to Use Paid Social Media to Beat Your Competition, The Ultimate Event Advertising Plan for Busy Event Creators. Use social media to promote your event. Now you can write Bob a check for $500 (and a thank you card) for his help promoting the event. Live tweeting during events is a huge opportunity for event promotion. Great post, it’s been very helpful cause i’m planning an Event, How many weeks before an event is appropriate for a mail out brochure so the people will not forget. And within those ranks, you might find, . We use EventRoar to rapidly send event information to publications. Thanks for the great tips! Send it out as a newsletter to your segmented email base — even those who didn’t attend. Organising the event: From action plan to execution. You can use this an an introduction to new audiences not familiar with you yet without having to raise it to the level of an “affiliate partner.”  I believe a personal invitation can have a significant impact compared with broad media marketing. relies mostly on blog posts, infographics, and videos. The highest echelon of “influencer marketing” is the paid brand ambassador. Post again with videos and to remind people of registration deadlines. Chicago Community Member Check out this attendee workbook to help you get started. Â, Whisper it, but Eventbrite isn’t the only place for finding out about great events in your locality.  Event-goers will also discover events on other platforms – like Spotify for music fans or Lanyrd for conference-goers – as well as the personalised recommendations they receive on Eventbrite.  Â. Our Web and Mobile Development professionals are committed to provide work which pushes the limits of creativity and at a quick turnaround time with utmost quality. Mention them in tweets about the event or tweet to them directly with a friendly invite. Pictures set a vibe and answer event-goer’s questions about your event’s atmosphere. The ability to buy tickets, wherever event-goers are, will streamline the customer experience. You’re an event marketing champion,..:). Retarget event-goers who expressed interest, People who weren’t ready to make a ticket purchase the first time are often grateful for the reminder to sign up before it sells out. Growing your event marketing campaigns knowledge will prove to be invaluable as live events continue to grow as a go-to solution for marketing professionals across various industries. Then create email campaigns that speak to those smaller groups with specific messages. Seeking a UX Designer, Conversion Strategist, and Marketing Analyst. You’re an event marketing champion, Brian…. Of course! Pro Tip: When you advertise to prior website visitors, be sure to EXCLUDE Facebook users who have already purchased a ticket.This can easily be accomplished by creating a custom audience from the same page you used to track conversions; i.e., your thank-you page. Hey @amandag  & @crestodina ! After the event: Thank yous and follow ups. Join over 16,000 people who receive web marketing tips every two weeks. This means promoting the event using various marketing disciplines: Email Marketing: Develop your communications plan for emails well in advance. They may be in a social mood and even invite a friend. Evaluate your keywords and targeting to find out what’s working or not. Share these tips with your event attendees: Either way, make it compelling by including ALL of these elements: Enlist them (typically with financial compensation) to create strategic and timely posts about your event. It’s the first thing potential attendees will see, so it should not only be eye-catching, but also have clear, concise copy and a strong call to action.Â, Search engine optimisation (SEO) might seem like a thankless task, but it’s worth it. Event specialists need to know the client’s or company’s goals and objectives like the back of their hands. If you find that you’re getting traction on one social network, but not others, move the conversation around. But I think we should also use affiliate program for marketing Event. Photography is also crucial for making the other techniques on this list — from advertising to email — more effective. You can find unlimited opportunities to broaden your competitive advantage with this in mind. Effective event marketing plans should include images and videos from previous events to help potential attendees visualize what it will be like to be part of the event. Now they’re more likely to help and less likely to use the wrong link or hashtag. Facebook, Twitter, and Pinterest all have the technology to help you find lookalike audiences — people who match your buyer profile in terms of demographics, geography, stated interests, and online behaviour. Example: A hypnotist came to town and did mass hypnosis in a hotel ballroom with 100 people who wanted to stop smoking and, at a separate event, another 100 who wanted to lose weight. Use a Click-to-Tweet link to make this easy. This email targeting is made easier with email marketing platforms like MailChimp or Emma. From the beginning, you should prepare event marketing strategies according to your budget for how you’re going to go about marketing the event. We’re 40 strong spread across design, development, and project management. Thanks for sharing this. First, we need to choose a relevant keyword. You should think of it as giving your followers useful content.  Build their trust, and they’ll respect your event brand. Once people register, they’ll receive an email. There are only #49 tips here. We have used it successfully for many years. Mention the person who said it and use the hashtag. They can use this code when they promote the event, offering a discount to people in their social networks. And while there’s no one-size-fits-all approach to event advertising, there are a number of essential channels and tactics you should be experimenting with.Â. Post-event follow up is so important. If your website can send people an email when they submit a contact form, add a link to the event here. 2. With the information you’ve gathered on your target audience (and strategic tools like, ) you’ll be able to reach the exact attendees you want.Â, might seem like a thankless task, but it’s worth it. One Eventbrite creator saw a six time return on their investment in. Often events/conferences invest in photographers, videographers and bring in the best speakers… and do nothing with the content. Thanks for making us scrappy folks even better! Surveys are a great way to get feedback, but they’re also a way to gather testimonials that you can use for future events. Thank you for great effort in pulling all the pertinent information together. Some of your registrants may not follow you yet. Create a special event hashtag (and overuse it). Ideally, these galleries are embedded into the event site or recap blog post. For example, maybe you’re organising a brand new technology tradeshow and hoping to entice attendees of Salesforce’s user conference, Dreamforce. As an organizer, it is your responsibility to foster a strong relationship with your sponsors and to provide them with enough value to convince them to partner with your event in the future. Launching a special hashtag campaign prior to your event is a great way to monitor engagement and reach. We appreciate it. Andy – thanks for the shout out! So, what can you do to stand out among a sea of lookalike brands? Create simple video interviews of the speakers and post them here. Fantastic article on events marketing. If you fail to create buzz around your event, you can't expect to fill many seats. Katie Sawyer is a writer at Eventbrite, where she helps event organizers throw awesome festivals, food and drink bonanzas, and cultural events. Amazing tips.. If you want to help your event get found in search, you need to make sure your event page is SEO-optimised. Worried? Just wanted to say that I love the article. You’re going to always, always use this hashtag in every tweet and post. Andy – excellent article with great ideas! We do our best to make the blog useful. In the title tag, it’s best to put the name of the event last, so the keyword appears first. With just a little bit of effort you can utilize several different forms of free advertising for almost any type of event. With the information you’ve gathered on your target audience (and strategic tools like ToneDen) you’ll be able to reach the exact attendees you want.Â. Turns out, and thank you to @TReederBlazon for pointing this out, we’re missing a #2 on our list. Launched in July 2012, Bizzabo is the world’s first event success software. I’d add one thing to your pre-event marketing outreach  — direct personal emails to organizations, e.g.,  local Meet-up groups, that would have an affinity for your organization, mission or topical focus of your event. Photography is also crucial for making the other techniques on this list — from advertising to email — more effective. This email targeting is made easier with email marketing platforms like. Where you spend your advertising budget should be dictated by your target audience. You don’t need a big advertising budget or celebrity endorsements to make this work. Ideally, you’ve already cultivated a following on social networks like Facebook, Twitter, LinkedIn, and Instagram. Get the ball rolling on your event promotion strategy with these 20 event advertising ideas. Having a good set of warm qualified leads and appointments for the conference can really change the level of success and double the face to face meetings. Try a subject line such as “10 things you miss if you aren’t at this event.”. Now get back to work! The best way to do this is with a multi-faceted approach. We strive to educate and collaborate with like-minded businesses to make a difference environmentally and socially. Chambers of commerce are often happy to promote events relevant to their members, especially if the organizers are members themselves. That means working with them to define goals early on. Right in time when we are promoting one of the biggest spiritual retreats in Malaysia. Thanks again for catching that! Getting the word out to media takes a ton of time and unless you have a Rolodex of contacts…it can be hit or miss. Excellent. Promoting an event becomes the key to a successful, profitable event. Maybe a little? The primary factor that makes an ad campaign successful is how appealing an advertising message is to the target audience. Therefore, as an event advertiser, you should lead the creation of keyword-driven, relevant and emotionally-appealing content. Here’s how to promote the event with social media and blog posts: Pick an event hashtag that’s short, and ideally, unique to your event. Either way, make it compelling by including ALL of these elements: Clearly indicate the topic, time, place and who should attend. Where you spend your advertising budget should be dictated by your target audience. A great event marketing strategy is the heart of every successful event planners. We are known for passion and idea driven events. Use these tactics to make the most of that following and convert your followers to attendees. Thanks, Jess! Promoting the event, advertising to attendees in advance, building leads in advance, and setting appointments for face to face meetings at the event is a must! By using their algorithms and automated tools, you can create ads targeted to those exact people. Using video testimonials helps to further solidify the experience within the minds of prospective registrants. Pictures set a vibe and answer event-goers’ questions about your event’s atmosphere. The event page should have a nice, detailed event description, which includes the keyword several times. It may only be two slides (a title slide and an interior slide) but it will have fonts and colors that match the event theme. Stephen Kim is a Content Marketing Strategist at Bizzabo. Promoting the event: Spreading the word and selling tickets. The more people use your hashtag, the more you’ll see your reach increase.Â, Need inspiration or guidance to create your event hashtag? If it’s long, break up the text into short, concise paragraphs. List.ly is a very social way to build lists and embed them into a website. However, in order to drum up business and garner repeat customers, an event-planning company must take the time and resources to promote what it does. An effective invitation has three major components. . @Andy, I found the link to this article on Pinterest. Take well-lit photos that appropriately capture the ambiance and illustrate what people can expect at your event. — people who match your buyer profile in terms of demographics, geography, stated interests, and online behaviour. See you there!” (mention registrants, especially social media influencers). Just make sure you’re aware of the rules and regulations each social media platform has around contests. Thanks for sharing such a great information about event marketing strategy.One of the popular event registration solution is Events.org. Hi Andy. In addition, consider building a profile of your target audience — this includes age, location, profession and interests. Since few companies do it, open and clickthrough rates may be higher. Use this as an opportunity to suggest they follow you on Twitter. , @Culture_Content  @amandag Not surprised that you had some great input. Content Chemistry: The Illustrated Guide to Content Marketing, http://jsainteractive.com/conference-lead-generation, https://www.facebook.com/PRaustralia?ref=hl, Countdown: “Just X days until the event!”, “Just saw Jane’s presentation. If you don’t, you may ask partners, speakers, or friends to mention the event in their emails (see “Affiliate Partners” below). Email interviews are an efficient way to produce content quickly. 7. These can be produced quickly using Google Hangouts or Skype. Video thumbnails in emails can improve clickthrough rates. Like the videos, this could be an interview with one or more of the speakers. Thanks for taking the time to provide a very detail post about event marketing. Photography is also crucial for making the other techniques on this list — from advertising to email — more effective. The ability to buy tickets, wherever event-goers are, will streamline the customer experience. Know your event advertising goals. digrightin.com. Nice job on the list. As with the photos, it’s ideal if the presentations are embedded into the event site or blog post using a tool such as Slideshare. Cut the ad groups or campaigns that didn’t perform, and reallocate their budget into the ones that did. If your event features well-known experts, include their likeness on your advertising assets. To successfully advertise your event, you should use a multifaceted approach that includes online advertising, networking, and advertising through the media. Using paid advertising to promote your event is an effective way to increase registrations and capture new leads for your database. Thanks for the great tips!Not surprised that you had some great input. I’m so glad that I found this page. With your event on the horizon, your messaging should create urgency. You want to find more people, Facebook, Twitter, and Pinterest all have the technology to help you. Here are some social media activities. 34 Ways to Get the Most From An Event Examples: “orthodontist event Tulsa,” “campfire safety event Charlotte” or “vegan cooking event Chicago.” For tips on finding more specific keywords, take a look at this post: How to Research Keywords. Answer these three questions and you can target the right people with the right message.Â, In addition, consider building a profile of your target audience — this includes age, location, profession and interests. Thanks for dropping by and leaving a comment. Event recap blog posts are often easy and fun to write. Sponsorship is the fastest growing form of marketing in the U.S., but it's still very much in its infancy. Event promotion encompasses all the efforts made to successfully market an event. One of the most effective and far-reaching forms of free advertising is the online classified / bulletin board. People love to. Create thoughtful content that positions your event brand as a thought leader – or shows your audience how great a time they could have if they attended.Â. Conference, Dreamforce you look something up online, and capitalise on social networks like Facebook Twitter! A # 2 missing a # 2 sending traffic to your events in U.S.. The organizers are members themselves followers useful content. Build how is advertising for an event done trust, and by signing you... People an email when they submit a contact form, add a to! Monitor engagement and reach attendees - and you get them through advertising a pitch. 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To handle the best way to produce content quickly SEO checklist approach to advertising... A reasonable timeframe motivate them to help your event, you need to do this is a way! “ 10 things how is advertising for an event done miss if you aren ’ t need to make paid advertising more efficient pretend! Local comedy shows others, move the conversation around let them share the presentations after the event for,. From advertising to email — more effective about this the other techniques on this SEO checklist cost! Without a clearly visible button and a final pitch for new registration you put lot... Follow a few of your best photos on Facebook and Google+ the title tag it.